Jane Goodall, sustainability and the legacy of the Mediterranean in a glass of vermouth

Today the world bids farewell to Jane Goodall , a woman who taught us to see nature with new eyes. Her life was a demonstration that no gesture is too small when it comes to caring for the planet : from her work with chimpanzees in Tanzania to her passionate defense of biodiversity, her message was clear and direct: hope is in our hands .

That same spirit inspires us at Bikini Azul. Because the Mediterranean isn't just a place; it's a way of life. Here, the sun sets the rhythm, the sea refreshes the breeze, and the land gives us fruits that taste of history. And here, we also learned that enjoying the present and caring for the environment are two things that can go hand in hand.

A cup that speaks of sustainability

When we decided to create Bikini Azul Vermouth and Bikini l'Apéritif , we didn't just think about the flavor, the elegance of the bottle, or the tradition of the Mediterranean aperitif. We also thought about its footprint . Because every choice of materials, every crop, and every step in production has an impact.

  • 100% recycled glass : our bottles aren't created from scratch, but from a continuous cycle. Recycled glass requires less energy to melt, reduces emissions, and can be transformed again and again without losing quality.

  • Wooden and natural cork stopper in vermouth : biodegradable materials that, if returned to nature, decompose without leaving a trace.

  • Aluminum stopper on the aperitif : lightweight, infinitely recyclable, and with a smaller carbon footprint than other metals. Each stopper is a reminder that sustainability and beauty go hand in hand.

The wisdom of the Muscat grape

If there is a silent protagonist of Bikini Azul, it is the Muscat of Alexandria grape , cultivated in the Marina Alta since ancient times.

This variety has a characteristic that makes it special in a world where water is increasingly scarce: it is a dryland crop .

Muscat grapes thrive thanks to the rain the soil receives and the moisture the sea provides on summer nights. They need no artificial irrigation or intensive systems: nature itself dictates their ripening process.

In times when talking about sustainability also means talking about responsible water management, Moscatel is an example of Mediterranean resilience . Respecting this cycle, harvesting with patience, and not forcing what the land gives us is part of our philosophy.

Jane Goodall's inspiration in every detail

Jane Goodall often repeated a phrase that inspires us: “What you do makes a difference, and you have to decide what kind of difference you want to make.”

At Bikini Azul, we decided the difference had to be clear: we don't want our footprint to be bigger than our legacy. We want each bottle to not only evoke the Mediterranean, but also represent a commitment to it .

That's why we work with local suppliers, reduce unnecessary transport, and opt for materials that extend the lifespan of our packaging. We believe that the pleasure of a vermouth, the aperitif ritual, can also be a way to educate about sustainability.

The Mediterranean as a promise

Those of us who live along the Mediterranean know that this sea is much more than a landscape: it is a fragile ecosystem , threatened by plastic, overexploitation, and climate change. From the shade of the vines to the shimmer of the sand, everything depends on our ability to care for it.

By choosing a Blue Bikini, you're also choosing to support a way of working where tradition meets respect for the land. Because sustainability isn't just a slogan: it's about choosing dryland farming over intensive irrigation , recycled glass over waste, and biodegradable materials over plastic that never disappears.

A conscious toast

Today, as we remember Jane Goodall, we want to invite you to a different kind of toast. Not just for the pleasure of a glass of vermouth at dusk, but also for what it signifies:

  • A toast to those who work the land with patience.

  • A toast to every decision that reduces our footprint.

  • A toast to the sea, to the muscatel fields, and to the generations that will inherit this land.

Because, as Jane said, hope is not passive: hope is action . And every time you choose to enjoy a Mediterranean ritual mindfully, you are being part of that change.

Let every sip of Bikini Azul also be a reminder: taking care of the planet can start at your table, glass in hand, with a gesture as simple and beautiful as toasting to life.

👉 Discover how the Mediterranean and sustainability come together in every bottle